Have you been hearing more about hyaluronic acid serum lately, and wondering what all the fuss is about? It’s being touted as the natural, gentle, skincare ingredient that supposedly works near miracles for your skin. Maybe you’ve even considered trying it out for yourself. However, you remain a little trepidatious because you care about what you put on your skin, and you need to know more before you commit.

First, let me say that you’re a smart consumer to be concerned about the quality and integrity of your skincare products. Second, let me say that hyaluronic acid really does live up to its reputation and deserves a starring role in your daily skincare routine. Here’s what you need to know about hyaluronic acid serum, and why you should be using one.

What Is Hyaluronic Acid and Why Is It Important for Your Skin?

The world of skincare is confusing, to say the least. We’re constantly having some new miracle product pushed at us, and it becomes increasingly difficult to separate the hype from the reality. There are certain products that fall short on delivering skincare results, and then there are those that manage to meet all your expectations beautifully. Hyaluronic acid is one of those buzzword skincare ingredients that really is worth its weight in gold.

Part of what makes hyaluronic acid so effective is the fact that it is naturally occurring in your body. Hyaluronic acid plays a crucial role in regulating fluid levels throughout the body. From a physiological standpoint, hyaluronic acid helps to maintain a fluid level that provides lubrication for the connective tissues in your body, including those found in the skin. In fact, about half of the hyaluronic acid that is naturally synthesized by the body can be found in your skin.

Ask a scientist what is so miraculous about the hyaluronic molecule, and they’ll probably mention fluid regulation. It’s just as important to keep a balance so that there’s not too much fluid in your cells, as it is to ensure that there is enough to keep everything properly moisturized.

From a skincare perspective, we view hyaluronic acid as absolutely critical in maintaining the skin’s moisture levels. As we age, the amount of hyaluronic acid we produce begins to decline. This is one important piece of the puzzle as to why our skin loses its firmness, smooth texture, and elasticity as we age.

While hyaluronic acid is naturally occurring in the body, it has a molecular structure that is a bit too large to penetrate the skin easily. To be effective when added to serum, hyaluronic acid is modified in a lab so that it has a smaller molecular weight – meaning it can more easily absorb through the skin and deliver its benefits.

Benefits of Using Hyaluronic Acid Serum

Ok, let’s get down to business and talk about why you want to use it on your skin. Let’s start by looking in the mirror. If you could create a wish list of changes you want to see in your skin, what would it include? If you’re like most of us, you would love for your skin to be a little more plump and supple, more even-toned, fewer lines around the eyes, and to regain a bit of that youthful glow you once had.

Hyaluronic acid serum can help with all of this. For starters, hyaluronic acid is a gel-like molecule that can hold up to a thousand times its weight in water. When a hyaluronic acid serum is applied to the skin, those molecules penetrate the surface and not only replenish moisture, but also plump up the skin and give it an overall smoother appearance. A high-quality HA serum (like OZNaturals cult status Hyaluronic Acid Facial Serum) is one of the best skincare tools you can use to fight against moisture loss.

The goal is to replenish and restore the hyaluronic acid in the skin to an effective level. We lose a certain amount of hyaluronic acid each day, and when we’re younger and producing more at a steady clip, it really isn’t a big deal. As production declines, the daily loss can lead to skin that feels dry, looks a little lifeless, and is more prone to those earliest signs of aging. A little bit of serum every day helps to maintain proper levels in the skin.

Finally, hyaluronic acid also works to protect the skin and repair existing damage that can weaken the underlying support structures. As an antioxidant that’s also an effective anti-inflammatory with anti-bacterial properties, hyaluronic acid serum works to keep your skin healthy and protected on multiple levels.

Trust Your Skin to Know What It Needs

Hyaluronic acid is naturally occurring, even in abundant amounts when we’re younger. Your skin has used hyaluronic acid to maintain moisture levels for years. It already knows what it needs and how to use it – all you need to do is provide your skin with the little boost it needs to continue looking healthy and radiant for years to come.

"Dry;Fine Lines and Wrinkles;Loss of Collagen;Loss of Elasticity;Mature;Premature Aging " "Sodium Hyaluronate "